Tag Archives: desire

What Influences Our Wants & Needs

(What makes us desire one over the other?)

Our emotions plays a huge role in what we desire. So, are what we desire natural? or are they influenced by an outside source? I believe that our preferences are influenced by both. We desire certain things based on what we like or dislike. With this basic knowledge, advertisers like to target their audience through emotional stimulation, thus increasing or decreasing our desires.

“One reason why advertisers often use humor, sex and other emotionally evocative stimuli in their advertisements is because of the assumption that the company will benefit from its association with those stimuli,”

There has been other factors studied that takes into consideration of why we desire certain things. For one, people desire what is forbidden. Two; especially if that desire is denied to us.

"Burning desire to be or do something gives us staying power - a reason to get up every morning or to pick ourselves up and start in again after a disappointment."

The two claims with these factors is that a) our desire is greater when the object is real and attainable; b) our desire is greater when the object is imaginary and unattainable. So, do we desire the one we have, or do we desire the one we imagine having, more?

Imaginary or unttainable desires leaves a person feeling as if they have an "unfinished business."

(Decisions, decisions..)

The desire is incomplete, or has not yet arrived; leaving the person desiring for it more. I think this is because it leaves us with a sense of hope that we might attain it sooner or later.

Something that is attainable needs no attention since it is likely to be perceived as being granted already. On the other hand, incomplete experiences, which are a kind of unfinished business, are more desirable because, among other aspects, they require more effort to be invested in them, which can cause them to be perceived as more worthy. In conclusion, we are influenced by our natural instincts, which are also influenced by outside sources, such as advertisements, that takes a dab at controlling how we think or feel. Do we really need or want these desires? Perhaps not always, but humans, I believe, are easier at adapting to changes, which allows for us to constantly crave new things or to reject them.




Blog 9 – Striving For More: What We Own is Never Enough

While my sister was growing up she wanted a puppy so bad.  It took her seventeen years to persuade my dad to have a pet in the house.  My dad always said that a pet is really exciting for the first couple weeks, but then the reality of the huge responsibility hits.  I think several parents have this conversation with their kids! Exactly what my dad said would happen is actually happening.  My dad has all of the responsibility for caring for the dog because the "newness" wore off.  Thankfully, my dad absolutely adores this dog.

I believe there are primarily three reasons why we desire things: all of which are socially constructed, which Karina asserted in her post.  The three reasons I have concluded are:

1. a longing to obtain something that seems out of reach, a feeling of success

2. a hope to improve ourselves

3. to fit in

A Desire to Attain

I am not sure if my sister fell in love with the idea of having a puppy or for attaining something that seemed without reach.  I think that's one aspect of desire:  the longing to obtain something that seems out of reach: something that will make us feel accomplished.  Once we have it set in our minds that we want something, we develop a fixation and obsession to obtain this item.  Once the item is obtained, though, it often does not seem as exciting as we always imagined.

In an article entitled  "The Unattainable Urge to Always Want What we Can't Have" poses that we long for things we can't have in all aspects of life.  Whether it be a car, a job, an object, or even in a relationship, desire is present in our every day lives.  An American educator is cited in the article, named George Loewenstein.  His explanation for the desire for seemingly unattainable things is as follows:

"According to Loewenstein, something significant happens when we feel a gap between what we know and what we want to know: curiosity hatches. As a result, we often feel the need to take action, to do whatever it takes to bridge that gap."

I certainly see where this curiosity Loewenstein mentions could lead people to purchase, but I believe there are other reasons as well, such as self improvement and fitting in.

An Attraction to a Product for Self- Improvement

I am guilty of this... guilty of thinking that a product can do something for me that I am not capable of doing myself.  'I will start working out.  I just need something to kick start my motivation.  Maybe some new, cute work out clothes will help,' I think to myself.  Another product that has sparked my interest are activity watches, such as The Fit bit, tracking aspects of health and activity levels.  Since I cannot seem to become motivated to exercise without a product, maybe a product like this will motivate me, I consider.  Here is an ad for The Fitbit:

Every one in this video seems so happy.  They are out doing active things that, let's fact it, we would all love to be out doing.  I think people see this ad and want that to be their lives.  While none of us are naive enough to believe a watch with transform our lives, I think a part of our subconscious associates happiness with a product like this.

A Desire to Belong in a Social Circle

Lastly, we seem to desire to fit in.  If the people we associate with on a regular basis have a certain item, we feel the need to buy what they have in order to fit in.  Again, it is a social thing.  An article entitled "Why "Retail Therapy" Works" describes the story of a woman who moves to a larger city for a new job.  She realized that her coworkers at the new job had nicer clothes than her, so she immediately went out and bought nicer clothes.  Desire can be largely connected to the attempt to fit into a social circle.

Can you think of examples when you bought something to feel succesful, to fit in, or to improve yourself?  Are there other reasons why someone may desire an object?

To conclude, I found an advertisement that incorporates the aspect of desire into its content.  I found it interesting, but I am still sure that a Mercedes owner would get bored of the car and try to aspire to the next step of the success ladder.


Featured Image Credit:  https://flic.kr/p/8fDscU

FitBit ad link:  https://youtu.be/K0qVi_nF6y8

Mercedes ad link:  https://youtu.be/SKyj2Gb4u0M


Blog #9: Wants vs. Needs, 21st Century Edition

desire(Screenshot. Definition courtesy Google.)


We can talk about the differences between wants and needs all we want, but this concept seems too elementary and does not coincide with our advanced discussions in class. Therefore, when I speak of the necessities of life, I am referring to the things that we need to be socially accepted and to function properly in the 21st century. So, for example, while we do not need to wear clothes to breathe and survive, it would be frowned upon in society not to wear any (...right?). Likewise, even though we do not need a computer to keep us alive in the literal sense, we do need it to function in a world that is constantly dynamic in technological advancements.

Influential Factors

It goes without saying that desire is a part of human nature, so it is an absolute necessity of human existence. The things that each individual desires varies from one another, but the factors that influence these desires are the same. There are three that automatically come to mind: advertisements, status, and friends.

15everywhere.xlarge1(Photo courtesy NYT.com)

Advertisements. We cannot get away from them. In fact, according to Yankelovich, a market research firm, it is estimated that we see 5,000 advertisements every day, so it is inevitable that they influence us to desire certain items based on who they model and/or the message they associate with the product. Advertisements lead us to think that if we buy X, then we will be/be like Y. People will also have certain perceptions of us, which introduces us to the influence of status.

(Photo courtesy Wikipedia)

Status plays a significant role in the things we want. We yearn for things because we want to look a certain way to the people around us. It is a way to categorize ourselves by social class. It builds self-confidence and adds value (or at least we think it does) to our lives. These are some reasons why people care about buying certain name brand clothes and cars.

(Photo courtesy Engadget.com)

Friends (no, not the sitcom, your actual friends) also have a say in the things we want. They are judgmental of our belongings, and we want their approvals because they are the people in our lives that matter and with whom we come in contact the most. Ultimately, it is human nature to want our peers’ approvals and even want them to envy us because we generally put their opinions above all else’s.

My Examples: The Three C's

Basic necessity is just as it sounds; it is the basic foundation for the things that we need, but it is also the basic foundation for the things that we want. Think of them in terms of categories. What do we need to live and to be socially accepted today? I thought of three things with which the majority of people in today’s society can agree: cell phones, clothes, and college degrees. All of these things have evolved to being essential parts of life in the 21st century. They are my three chosen categories of basic necessities.

In regards to cell phones, the type of phone to buy is our want. Sleek Apple ads convince us to buy the latest iPhone so that we are part of the "elitist" Apple community which has accrued celebrity status but is also attainable by ordinary people, such as our friends.

Likewise, the name brands of clothes/accessories are  our wants. Louis Vuitton is a great example. The ads tell us that this brand symbolizes the highest social class. If our close friends have it, then we want it because we strive to be greater than or equal to our peers (see, friends influencing friends).

Lastly, and most importantly, we want to go to the best college when it comes to our college degrees. We treat educational institutions like name brands. The school where we get our degrees is indicative of our levels of education because our socially constructed world told us so. Not only that, but the type of degree that we earn must also be considered "useful" by our discourse communities.


I will make a bold statement and say that all of desire is socially constructed, whether it is explicit or whether it requires some explanation. Even the desire for my great grandmother's ring is socially constructed although it is an object of sentimental value. When I was given her ring by my aunt, she told me not to tell any of my cousins that I had it. Why? Because my cousins wanted it not only for its sentimental value, but also for its status : "I want this ring because it means whoever has it must be someone special within the family."

How much of our desires is socially constructed to you?

Sources Cited:

ASB. "Needs versus wants." YouTube. Video.

Story, Louise. "Anywhere the Eye Can See, It's Likely to See an Ad." NYT. Website.

"What is a discourse community?" UCF. Website.